Campaign Generation Agent
Drafts multi-channel campaign creative and copy from a brief.
Ingests a campaign brief and target segment and generates channel-ready variants (email, in-app, paid social) on brand voice and message. Runs every draft through brand and financial-disclosure guardrails as a judge pass; the accountable compliance officer approves each variant before it ships to a channel, on the disclosure-compliance judge's check.
Authority
Recommend for approval
Team role
Completes a defined task
Handoffs
Named collaborators
The role
What it owns and where its authority ends
Desk
Marketing & Customer Analytics
Desk workflow
Segment definition, then campaign brief, then creative and copy, then channel deployment, then performance analytics and optimization. Creative generation and attribution run as one agent pipeline, checked by the disclosure judge and approved by the accountable compliance officer before any ship.
Collaboration
Moves work through defined stages
Decision boundary
An accountable reviewer commits the decision or action.
Systems and capabilities involved
Brand + disclosure guidelines
Campaign management platform
Disclosure-compliance judge
Brand-oversight judge agent
Handoffs
What this role gives and receives
Capabilities offered
The handoffs name the next owner or specialist and the work that moves between them.
Handoff to
Receives from
Context
What the role needs to do the work
- Current work
- The brief, segment, and variants being generated.
- Prior interactions
- Prior campaign performance for similar segments.
- Policies and reference
- Brand voice guide, product disclosure requirements, channel specs.
- Working method
- Winning-creative patterns learned from A/B history.
Illustrative workflow
How the work moves
Starting point
Brief: re-engage dormant savings customers in the 35-50 segment.
- 01
Pull the segment definition and prior campaign performance.
- 02
Generate email, in-app and push variants on brand voice.
- 03
Run each through the disclosure-compliance judge; fix flagged claims.
- 04
Package variants with predicted-performance notes.
Result
A reviewed campaign set, cleared once the disclosure-compliance judge checks it and the accountable compliance officer approves each variant for its channel.
Checks and boundaries
What must be tested or reviewed
- 01Brand and disclosure guardrail judge blocks off-brand or unsupported claims before deployment.
- 02Financial-promotion rules check (e.g. APR disclosure, risk warnings) as a hard gate.
- 03The accountable compliance officer approves before anything is deployed to a channel, on the disclosure-compliance judge's check.
Human authority
An accountable reviewer commits the decision or action.
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