Campaign Analytics Agent
Measures campaign performance and recommends optimizations.
Tracks every live campaign's funnel, attributes outcomes, and produces a post-mortem plus a next-best-action recommendation. Gates a 'winner' call on statistical significance and reports a causal lift estimate with a confidence interval, traced to its data sources.
Authority
Act within policy
Team role
Completes a defined task
Handoffs
Named collaborators
The role
What it owns and where its authority ends
Desk
Marketing & Customer Analytics
Desk workflow
Segment definition, then campaign brief, then creative and copy, then channel deployment, then performance analytics and optimization. Creative generation and attribution run as one agent pipeline, checked by the disclosure judge and approved by the accountable compliance officer before any ship.
Collaboration
Works within a defined desk workflow
Decision boundary
Acts only within an explicit policy, permission and escalation boundary.
Systems and capabilities involved
Campaign + web analytics
Attribution modeling sandbox
Reporting + dashboard service
Handoffs
What this role gives and receives
Capabilities offered
The handoffs name the next owner or specialist and the work that moves between them.
Receives from
Context
What the role needs to do the work
- Current work
- The campaign and metrics window being analyzed.
- Prior interactions
- Historical campaign benchmarks by segment and channel.
- Policies and reference
- Attribution models, funnel definitions, statistical-significance thresholds.
- Working method
- Not specified for this role.
Checks and boundaries
What must be tested or reviewed
- 01Statistical-significance gating: a 'winner' call requires a sufficient sample.
- 02Agent-as-judge review of attribution logic on flagged anomalies.
- 03Full trace of data sources behind every reported number.
Human authority
Acts only within an explicit policy, permission and escalation boundary.
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