Media Monitoring Agent
Tracks press, social and sentiment; raises reputational signals.
Reads the bank's coverage and social mentions in real time, summarizes the day's narrative, and raises a flag the moment sentiment turns or a story starts to spread. Surfaces and summarizes only, never responds publicly; the accountable comms officer decides whether and how to respond, on the drafting agent's brief.
Authority
Monitor and escalate
Team role
Monitors and escalates
Handoffs
Named collaborators
The role
What it owns and where its authority ends
Desk
Corporate Communications
Desk workflow
Trigger event, then message strategy, then draft, then legal and disclosure judge review, then distribution and monitoring. Executive messaging iterates through judge passes until it clears.
Collaboration
Coordinates parallel monitors or workers
Decision boundary
Monitors the work and escalates conditions outside its limits.
Systems and capabilities involved
Media + social monitoring feeds
Sentiment + topic analysis
Comms agent alert channel
Handoffs
What this role gives and receives
Capabilities offered
The handoffs name the next owner or specialist and the work that moves between them.
Receives from
Context
What the role needs to do the work
- Current work
- The current coverage window and trending topics.
- Prior interactions
- Ongoing story arcs and prior sentiment baselines.
- Policies and reference
- Reputational-risk thresholds, key journalists and outlets.
- Working method
- Not specified for this role.
Checks and boundaries
What must be tested or reviewed
- 01Alert precision tracked; false-alarm fatigue is a monitored failure mode.
- 02Escalation thresholds tuned against historically significant events.
- 03Response decisions stay with the accountable comms officer; this agent supplies the signal.
Human authority
Monitors the work and escalates conditions outside its limits.
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